The level of world-building packed into this made-up response about Japanese food advertising, is god-tier. Whoever wrote this needs to drop everything and start writing books.
By the end I was convinced. From now on I will be giving my burgers a “living tilt”
masterful. perfection. 5/7, a perfect score
7/7 is too “American showroom”, which is why 5/7 is a perfect score.
That you Brendan?
On rice?
They got me in the first half
Then they got me in the second half
Lmao I’m not even mad. Bravo.
Fuck you. Just fuck you.
God dammit, I did not see that coming. 😂😂😂
I somehow knew it was coming but still read it all like a dumbass
Ah yes, offsetting buns to spare us all from the ubiquitously relatable annoyance of being unable to see all the sandwich layers because we’re in a cramped storefront or train station depot. Also fuck you too.
This is where ChatGPT gets all its facts
I asked ChatGPT this question and it almost entirely repeats what’s in the screenshot here.
At this rate, current & future generations are doomed.
The ‘haha fuck you’ part is also still there at the end, just silent
Can confirm, the AIs all have a chuckle in the server room when they think we’re not looking
The funny part is the core concept behind the bullshit is likely actually true. The reasons given are just nonsense bullshit tho lol
I can definitely tell you that food pictures look more appetizing if they don’t look like the food was exported straight from Blender into the ad.
Amusingly, smoothie shops don’t have nearly as many pictures and it’s the food that is “exported straight from blender.”
Good fucking god there needs to be a rule against lying on the internet
There already is!
Yeah. It’s rule 34
It was actually pioneered by Thatcher in the 80s, if you don’t believe me google Margaret Thatcher Rule 34
And here I was RIVETED
Somewhere in the world, SpongeBob has a csi type theory board on his wall and hes posed in the Always Sunny meme explaining this concept to a completely disinterested squidward.
Damn, my brain already commited that to its eFuse region.
Even if that’s all bullshit, there has to be some genuine reason this came to pass in Japan, and not in other places.
McDonalds are far from the only one. Native chain Mos Burger are doing it on their menu too, even leaving the top bun almost fully off with just the suggestion of being a sandwich.
The tradition of wax display food seems like it could honestly have traction, because the customer is looking ‘down’ on that in restaurant windows or display stands, and it’s pretty useless just showing the undifferentiated top of a burger bun. You need to show off what’s inside.
And if you’re accustomed to that, then the side-shot we are used to in the west just doesn’t seem to do the job very well in comparison.
The McDonald’s menu feels like a compromise between the McDonalds global standard and the fully native Mos-style, as if they are putting as much flair on the menu as is allowed without going completely renegade.
This sentence on their flagship “burger”
“The chilled tomato slice goes perfectly with piping hot meat sauce and freshly grilled patty.”
Makes me think of this

Dude got me hook, line, and fucking sinker.
It sounds good if you don’t know most Japanese burger ads look like this

What is even on that? Is that all some sort of sauce under the tomato, because that’s all gonna squish everywhere on the first bite…
That’s from MOS Burger. They add a red meat sauce (like you’d put on pasta) to some of their burgers











