It’s too precious. Too rare. I can’t share it.
I point to the “Taco Bell-exclusive” section of the can. He can’t read it anyway.
I like the scene in the book where he goes fishing for a day with his great uncle or something and neither of them say a word for like 18 hours and then he’s like “that day totally fucking ruled bro. Tough guys go fishing and know how to shut the fuck up! Anyway here’s another two hundred pages of me refusing to help homeless people and pretending it’s because I inhabit a post-apocalyptic hellscape.”
Also why is baja blast automatically funny every time it’s mentioned? Pretty sure people who haven’t even heard of it and who don’t speak English will laugh if you say “baja blast.” This is like sapir-worf theory scientific comedy. This combination of phonemes will produce laughter every time. Baja blast.
Maybe it’s because it means “under blast”?
“blast” is one of those words like “extreme” that has been rendered thoroughly unserious by the 90s-2000s
also alliteration
Pepsico still does the back-handed appropriation of Latin culture to sell corn mulch. It’s not even about people thinking it’s authentic, nobody really thinks Doritos are authentically Mexican, but it’s that whole commercialism racism that sells an alternative but fake cultural experience. So there’s always some kind of silly Doritos Locos Jalepeno Fiesta flavor or Mtn Dew Tiajuana Tsunami flavor. Pepsico also owns Taco Bell, which makes it even funnier/worse.
That’s the part I find humorous about it anyway, absurd cultural mish-mashes and pastiche. Doritos started at Disneyland in a themed Mexican restaurant which adds that simulacrum character to it as well. It’s a bunch of white dudes in the 60s trying to make a product for their theme park restaurant that is a fake-recreation of Mexican culture, which gets picked up by Frito-lay and goes national. Semi-related is that in the early 20th century, Los Angeles was very much designed to portray the Spanish Mission pastoral lifestyle, which is a complete invention and re-writing of colonial history. But that toxic aesthetic was very popular and spread pretty far. Hence how you get a Mexican/Spanish themed section of Disneyland in the 60s.
Pepsico also owns Taco Bell, which makes it even funnier/worse.
no, not since 1997 when it was spun off into its own business Tricon Global Restaurants, later renamed Yum! Brands.
When you become a parent you quickly realise you need to save some treats for yourself for your own sanity
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