It’s very much the former, though Gooseworx herself is sorta in the fuzzy ‘Zenninial’ zone between the youngest millennials and oldest Gen Z.

Zoomers were probably part of the intended audience, but from what I’ve gathered the massive popularity among Gen Alpha was a complete accident that kinda blindsided everyone working on the show. On a personal level Gooseworx actually seems to kinda fucking hate that things played out that way, actually, though I’m sure all the money she’s gotten out of that happenstance is a cushy silver lining.