Pepsi has a new challenge: Keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting
  • gnomesaiyan@lemmy.worldEnglish
    2·
    2 months ago

    Meh. They’re already on my boycott list (Pepsico, Frito-Lay) when they rolled back DEI earlier this year.

  • tal@olio.cafeEnglish
    1·
    2 months ago

    I don’t care about either of those, but I’m kind of curious what Doritos would be like without any dye at all. The power on the stuff makes a visible mess, because it’s so intense in color. It should be possible to achieve the flavor without the color.

    • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 🇮 @pawb.socialEnglish
      1·
      2 months ago

      I feel like it wouldn’t change much since it’s mostly dehydrated cheddar, chili powder and paprika. All those combined already make a fairly reddish-orange color that will still absolutely stick to your fingers.

      Maybe slightly paler?

      • tal@olio.cafeEnglish
        1·
        2 months ago

        Ah, thanks for looking at it. Hmm.

        Paprika is mostly for color, so they could maybe drop that. Chili powder…well, for the spiciness, you can just put capsaicin in directly.

        Cheddar is actually normally white. The orange color we’re used to is itself mostly added coloring, so one could use white cheddar.

        goes looking for something on cheddar coloring

        https://en.wikipedia.org/wiki/Cheddar_cheese

        Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added)…

        Dammit, the more I talk about it, the more I really want non-terribly-messy Doritos. If Frito-Lay doesn’t want to do it, I wonder if some other corn chip manufacturer could clone it and just dump the coloring.