I remember getting pissed that they (Bing, Google, doesn’t matter) put one “sponsored” link as the first result. It got me a few times before I started double checking URLs. Now the first page of results is practically useless ads not even related to the query most of the time. Fucking infuriating. Even Qwant will put multiple ads in if you search for a thing. I’m not biting the bullet for another subscription just yet, but paid Kagi lookin’ finer by the day.