Yeah it’s weird how complacent about data everyone is. I was buying a book a couple of weeks ago and they asked for my email address. I said “no thanks” and the cashier started typing “nothanks” and then blinked and was like “wa… what?”. I told them I’m not interested in sharing my email address to buy a book, and their brain melted. They were like “but you have to!” to which I replied “no, I really don’t”. They had to call a manager over because they didn’t even know how to complete a transaction without an email address.