The Epic First Run programme allows developers of any size to claim 100% of revenue if they agree to make their game exclusive on the Epic Games Store for six months.
After the six months are up, the game will revert to the standard Epic Games Store revenue split of 88% for the developer and 12% for Epic Games.
A store doesn’t have the right to my business just because it exists. If I started a PC game store and charged twice as much as Steam or Epic would you purchase from me just to support competition?
A business needs to give me a reason to purchase from them. If the best reason to purchase from Epic is to give them a participation award then no thank you.