I guess it’s sometimes done in the spirit of forcing men to really consider their actions, because most of the men I know tend to think abusive men are always other men. And we usually have plenty excuses for our own abusive behavior. So it is like saying: “no, stop with the excuses, the problem is you”, in the hopes that this message will also reach its intended audience, ie the many men who are abusive to women in one way or another and, largely, in denial.
But I agree, these kinds of slogans annoy the hell out of me too and are totally not helpful in more ways than one, e.g., when men seek protection from abuse. I guess there are better ways of making a more forceful point about holding men accountable.
Still waiting for the ultimate all-in edition of this one