• woelkchen@lemmy.world
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      1 year ago

      They control Activision now. No grey area. Just like Microsoft controlled to show full screen ads to Xbox users.

      • Jakeroxs@sh.itjust.works
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        1 year ago

        That’s not how it works when major companies buy one another, it generally takes years for integration efforts wherein prior leadership and plans remain mostly unchanged for more then half that time.

        • woelkchen@lemmy.world
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          1 year ago

          So who is responsible for the fullscreen CoD ad on Xbox then if not Microsoft? Seriously, you’re delusional if you think that Microsoft higher ups have no power to order the Activision leadership around.

          • flamingarms@feddit.uk
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            1 year ago

            Ah, the arrogance of not knowing what you don’t know. Except people are telling you that you are lacking knowledge of mergers, and you’re still demanding that you’re right. So now it’s willful ignorance.

          • BURN@lemmy.world
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            1 year ago

            Microsoft can advertise for their new properties. That doesn’t require any high level coordination between company leadership.

            Anything game development wise is pretty much certainly not had any impact from Microsoft at all. MS is a very slow moving company, and corporate acquisitions aren’t an overnight deal. It can take years to transition old leadership out and implement new plans.

            • woelkchen@lemmy.world
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              1 year ago

              So if the acquisition resulted in the first ever fullscreen ad on Xbox, the acquisition did not lead to positive change. Thanks for confirming me.

              • BURN@lemmy.world
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                1 year ago

                The acquisition has resulted in next to nothing other than some joint advertising. This really just makes you look like you have no idea how corporate company structure works.