Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • MeanEYE@lemmy.world
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    1 year ago

    So accent is not to drink pure water, but have something going on and ability to get pissed?

    • ikidd@lemmy.world
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      1 year ago

      Pretty much. And they’re drinking “light” beer because they’re already fat bastards. They’d be better off with a sodastream and some gin if they want to get refreshed, drunk and skinny.