You know what would be terrible? Terrible in a sort of dystopian, capitalism-run-amok sort of way? Imagine buying a brand-new, fancy, premium-grade car. From an automaker with a respected name. Like, say, BMW. This is a machine with some status! Let’s say it costs, oh, $61,500, and you’re paying, what, about $1300 a month? Something […]
The most amazing thing about all this is the execs that came up with the idea genuinely seem to think people want this.
How out of touch can you get?
Nope. They didn’t think it was a great idea because people will like it. They thought it was a great idea because of money.