cross-posted from: https://lemmy.ml/post/44399155
Dude has 30k people watching his streams at all times.
He has a bachelor’s degree in political science from Rutgers University, including studied Marxism at University. He interned at his uncle’s new company 'The Young Turks. Then he started streaming on facebook to try to gain an independent following. It was Felix Biederman of Chapo Trap House who convinced him to start streaming on twitch. Chapo promoted Hasan before he was famous on twitch and Felix would stream fortnite with Hasan. His following initially exploded during the 2020 BLM protests.
Hasan has often credited his success to being inspired by Michael Brooks, who unexpectedly died in 2020. He often quotes Michael Brooks saying ‘be kind to people, be ruthless to systems’. I think this principle is what makes him popular. He explains politics to people in simple terms and he doesn’t act like he’s better than you. He doesn’t tell people that he’s the furthest left person to ever live. He doesn’t pretend like he’s going to lead the revolution. He goes outside; he talks to people on their level; he explains socialism in ways that are easy to understand.
There seems to be a misconception that Marxism needs to be draped in esotericism. Some people feel as though they accomplished something great just by having discovered Marxism and express great importance of their own thoughts. The point of Marxism is to apply the Marxism to the real world. If you want to be popular, you have to go outside, talk to people on their own level, and explain your goals in ways that are easy to understand. If you want to be unpopular, don’t go outside, express a sense of superiority to the people you interact with, and speak with shibboleths.
Twitch success is primarily driven by consistency. You have to be a prolific daily streamer that is ALWAYS online. If you engage someone on one day, you need to be online and streaming at the same time that person is on the next day so they watch you and not someone else.
Secondly it’s presentation. Saying the right things in the right way for the audience to engage.
Thirdly it’s off-site engagement. Hasan is successfully reaching people with posts on all platforms, typically with short clips. These are probably created by an editor for him as part of a team.
Twitch streamer success is honestly brutal, most of the people succeeding on twitch stream every single day for 12 hours a day, they don’t take holidays, they work 360 days straight in some cases. The ones that can do less than that have some niche or pull in an audience through some other method. Yeah it’s sitting in a chair talking to a screen but the sheer consistency and neverending nature of it or getting subscriber losses is brutal.
Hmmmm, why is this handsome, charming guy popular? Plus He’s lib/baby leftist friendly. He’s the wide part of our funnel, such as it is.
He’s insanely (almost concerningly) active. Like streaming is his entire life. He’s usually live 10 hours a day, nearly every single day
If he streamed only 10-30 hours/week like others, people might subscribe but forget about him. If you see the same guy on your feed every damn time you open Twitch, that consistency is appealing. Almost like the gen z leftist equivalent to 24/7 live radio
I cannot watch him because he mostly eats on stream (which is fine to do, but slows down everything) and gets into fights with his chat and constantly has to repeat the same damn points. It just grates on me.
Hasan is a gateway for liberals into a broader left discourse. That is his role. I used to watch Hasan a lot but have since graduated to just reading all the time.






