Cars fulfill a very self-indulgent narrative. ‘I get to decide where and when I travel’, makes people feel “free” snd “important” even when millions of them are silently coming to the same decisions-- like going downtown at 09:00 on weekdsys-- that allow huge efficiency plays.
Notice how many ads feature fantasies of open roads and trips to faraway attractions, not the real world of “I need to sit in rush hour traffic from 6:30 on to get to the Work Factory”
Maybe public transit needs to focus its message on the freedom from drudgery it offers-- you don’t have to be staring at the driver in front of you, scanning the traffic reports
Exactly! This is why I love micromobility and quality public transit so much. With micromobility like electric scooters or bikes, I can zip past traffic in the protected cycle lanes in my city. With the frequent metro service in my city, I know I can show up to the metro station at basically any time and know it’ll be a max 5-minute wait for the next train. And when I’m on the train, I can just chill and scroll on my phone or read a book instead of stressing about traffic. The freedom to think about something that isn’t traffic.
Cars fulfill a very self-indulgent narrative. ‘I get to decide where and when I travel’, makes people feel “free” snd “important” even when millions of them are silently coming to the same decisions-- like going downtown at 09:00 on weekdsys-- that allow huge efficiency plays.
Notice how many ads feature fantasies of open roads and trips to faraway attractions, not the real world of “I need to sit in rush hour traffic from 6:30 on to get to the Work Factory”
Maybe public transit needs to focus its message on the freedom from drudgery it offers-- you don’t have to be staring at the driver in front of you, scanning the traffic reports
Exactly! This is why I love micromobility and quality public transit so much. With micromobility like electric scooters or bikes, I can zip past traffic in the protected cycle lanes in my city. With the frequent metro service in my city, I know I can show up to the metro station at basically any time and know it’ll be a max 5-minute wait for the next train. And when I’m on the train, I can just chill and scroll on my phone or read a book instead of stressing about traffic. The freedom to think about something that isn’t traffic.