The 90-hour weeks part?
The fact that he was doing it for a fossil fuel company?
The fact that he’s worth fucking $9.5 billion?
Also, not in the headline, but-
The fact that he did it back in the 90s when you could actually successfully open a small business and make money from it as if it’s relevant today?
The business is a franchise called Raising Caine’s Chicken, which I’ve never had, but if you go by Yelp reviews, it’s either the best restaurant that has ever existed or pretty mediocre.
Also, Wikipedia says very little about his early life, but apparently his parents could afford to send him to a private catholic school, so he didn’t exactly grow up improverished.
Cane’s is/was being smart here. One of the biggest issues that a startup restaurant can have is attempting to carry “everything.” Do one or two things really really well, and have some extras that require basically no prep. This also helps reduce cleanup later.