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I’m sure you may have seen a lot of “how to inoculate yourself against climate disinformation” posts, but we’re experiencing a huge amount of content paid for by Fossil Fuel Interest’s to put pressure on the internet. And it’s been really concentrated for a few months.

The funding is pushing for a cultural shift for people who are undecided in the climate conversation and are possibly more easily swayed. And it’s important to remember, fossil fuel interests wouldn’t pay for it if they didn’t need it.

Most of the disinfo looks like “yeah climate change is real but we can’t possibly do anything to fix it” or “these solutions simply don’t work.” about solutions that are tried and true. They look a lot like nuanced takes, but specifically are trying to motivate inaction.

So if you wake up today and ask “what can I do today that makes a difference?” is honestly post a lot to tip the scales regarding the presentation climate solutions. Silly or serious, for example posting about renewables getting you excited, community food forests that are feeding people, cool solutions to targeting methane, etc. Post about a climate book or show you liked, or whatever. Just make sure it’s clear to an onlooker that there are people who believe climate change is anthropogenic, it was mostly caused by extractive practices and fossil fuel use, and that we can still demand rapid action to fix it. And all of this is true, because the science supports it.