• Lev_Astov@lemmy.world
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    7 months ago

    IIRC, studies have also shown that the cost of the placebo had a direct correlation to the efficacy. Ah yes: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4345649/

    Conclusion:

    Expensive placebo significantly improved motor function and decreased brain activation in a direction and magnitude comparable to, albeit less than, levodopa. Perceptions of cost are capable of altering the placebo response in clinical studies.

    • AeroLemming@lemm.ee
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      7 months ago

      Put it on 90% “sale” all the time.

      I know that’s illegal, but when have laws mattered to pharmaceutical companies?