I think this is a reasonable argument. A lot of it seems to just have been companies using inflation as an excuse to raise prices causing more inflation.
Company does not need excuses. It needs explanation for shareholders, to show that they adjust the price to have maximum profits. Nearly no customer will look at the increased price of the product and think “it is expensive, so I can’t afford to buy it, but they have good excuse why it is expensive, so I will buy it anyway”.
I think this is a reasonable argument. A lot of it seems to just have been companies using inflation as an excuse to raise prices causing more inflation.
Company does not need excuses. It needs explanation for shareholders, to show that they adjust the price to have maximum profits. Nearly no customer will look at the increased price of the product and think “it is expensive, so I can’t afford to buy it, but they have good excuse why it is expensive, so I will buy it anyway”.