Just listened to it again. Highly recommend. The short of it is more searches == more ads == more $. There’s a conflict between a great search experience (landing not on google) versus the time you spend ON Google.
Great story and just terrible outcome.
ADHD and easier to type a url than open a new tab. People that can maintain a curated tab list… I wish my brain would allow it.
Once a day I close browsers to make sure there’s not some work item I forgot to hit post on.