I like the malicious compliance but I find that to be a bad way to do a poll. Better would have been one comment with the text “Upvote if you want John Oliver pics, downvote if you want it to go back to normal”.

The way they did it if one group only upvote their alternative and the other also downvotes the opponent then the result isn’t representative. Or at least could be claimed not to be.

This is due to a murder that happened at an IKEA a couple of years ago. The murderer used knives from the department store.