You’re making a great decision! It’s more expensive than regular mayo but jeez is it worth every penny. We have a Korean shop near us which stocks it at lower prices than regular supermarkets, so we go and stock up occasionally

It’s absolutely different, a much deeper and more umami flavour! We used to just use it for Asian type dishes that called for it but it’s so good that we’ve essentially replaced normal mayo with it at this point

Normal mayo (like Hellmann’s or Heinz) is fine and all, but goddamn Kewpie mayo is the shit. It’s easily top 3 readymade condiments in our fridge; we’ve always got a bottle on the go!

That was a genuinely interesting read and I can’t quite get over the figures involved. Sure, you hear of people earning big money on only fans but $13 million is wild. Appreciate that’s only a tiny percentage but I’ve seen CEOs of well known companies that take home far less than that per year.

I do wonder how it’s all sustainable though - I guess for the individuals maybe not but as long as there’s a fresh influx of creators and consumers, the company can keep running ad infinitum.