YouTube itself has 2.7 billion monthly active users. Even if everyone rolling an adblocker is using YouTube, that’s still less than 2% of users. Of course, people who use YT more often are also probably more likely to be blocking ads, so going by the 122 million daily active users, 49 million could potentially be a hefty chunk of users. The real percentage of views getting adblocked is going to be somewhere in-between. It’s also worth noting that the numbers you pulled are likely inflated due to extensions being installed on multiple devices.
If I had to pull a number out of my ass, I’d guess it’s around 15%. Not a lot, not negligible.
YouTube itself has 2.7 billion monthly active users. Even if everyone rolling an adblocker is using YouTube, that’s still less than 2% of users. Of course, people who use YT more often are also probably more likely to be blocking ads, so going by the 122 million daily active users, 49 million could potentially be a hefty chunk of users. The real percentage of views getting adblocked is going to be somewhere in-between. It’s also worth noting that the numbers you pulled are likely inflated due to extensions being installed on multiple devices.
If I had to pull a number out of my ass, I’d guess it’s around 15%. Not a lot, not negligible.