What should they be doing? They are an action camera company, they make action cameras. Do you think they needed to branch out to do energy drinks and lunchables or whatever?
They needed to maintain value and performance. Their value sunk as cheaper competitors closed the gap. And their performance sunk because they were gatekeeping function behind required apps. This is 100% on them. What should they have done? They should have made the product actually better for the user, or lowered prices to expand their sales volume. I would buy one if they cut prices dramatically.
Do customers want a ‘Hero 47’ camera with a new one every year? Nope.
Do customers want to be pushed into a paid cloud video storage and editing system that can’t handle the camera’s full resolution? Nope.
Do customers want a reliable camera that has good battery life, doesn’t overheat or crash, and generally works as advertised? YES THEY DO!
So what should we do? Let’s release a new camera every year, with the same overheating and firmware bugs, and push people into a phone based video platform.
Now we don’t understand why Insta is doing so well…
What should they be doing? They are an action camera company, they make action cameras. Do you think they needed to branch out to do energy drinks and lunchables or whatever?
They could try and make a camera that doesn’t overheat and shut down.
They needed to maintain value and performance. Their value sunk as cheaper competitors closed the gap. And their performance sunk because they were gatekeeping function behind required apps. This is 100% on them. What should they have done? They should have made the product actually better for the user, or lowered prices to expand their sales volume. I would buy one if they cut prices dramatically.
make action cameras that people want to buy?
instead of pushing the same product with minor updates for greater costs which bring no benefit to the consumer?
They might try making cameras that don’t overheat and shut down after 10 minutes…
Precisely. They used to make better products than they do now.
The problems with their products got worse generation on generation. Their older products were more reliable.
And let’s not forget- don’t listen to customers.
Do customers want a ‘Hero 47’ camera with a new one every year? Nope.
Do customers want to be pushed into a paid cloud video storage and editing system that can’t handle the camera’s full resolution? Nope.
Do customers want a reliable camera that has good battery life, doesn’t overheat or crash, and generally works as advertised? YES THEY DO!
So what should we do? Let’s release a new camera every year, with the same overheating and firmware bugs, and push people into a phone based video platform.
Now we don’t understand why Insta is doing so well…