All apologizing (Specifically public apologies) seems to do is signal that there’s blood in the water and open one up to actual long-term image/career damage, while flat-out ignoring the situation seems way more likely to see you through relatively unscathed.
If I was a public person. I would only ever apologize if I felt like I fucked up and did something truly wrong. If I did something that im cool with like say the USA deserved 9/11 I would double down and quadruple down.