Apple is readying the subdomain genai.apple.com, according to MacRumors contributor Aaron Perris, but it does not yet lead to a live web page. The genai.apple.com subdomain has been added to Apple's domain name servers a few weeks ahead of Apple's annual developers conference WWDC, where the company has promised to announce "AI advancements" across its software platforms.
More dumb bloat nobody asked for, and too late at that.
While true, I’m faintly hoping that their “Apple Intelligence” schtick is designed to keep them somewhat separate from the GenAI bubble and instead lean into useful models that can do productive things in a reasonable way. And positioning for WWDC means a useful API people can use to extract task intelligence and do productive analysis instead of abusing LLMs to give the illusion of productivity.