• Nah you’re good. Baudrillard was ranting about the shape of the message and it’s intended reaction to it being so far removed from its actual meaning far earlier than Peterson started going on his benzo-withdrawal sermons.

    You’re right in that to people like this words, and to an extent, all communication have lost any meaning beyond being levers that, if you use them in the right order, you get the food pellets (engagement, money, clout, access, etc.).

    Their thought process is not different from that of a lab rat in a maze, except that the rat is physiologically incapable of structured thought, so I won’t hold it against it if it does whatever it can to get the food pellets. This person has chosen to not have any further thoughts beyond that. All the more reason to ignore them.