Genuine question: Does anyone actually find the Beyond Meat products to be a suitable replacement for meat? Like, I gave it a shot intentially once, and didn’t really like it, but I also once got given it accedently at a fast food place and didn’t look at the packaging. When I bit into it, I thought the meat had gone off or something, and didn’t realize what had happened until I tried to return it. Its not like I’m against cutting back on meat or that, but I’d rather have something like a tofu burger over Beyond Meat.
They’re alright, but mostly because they are an alternative to endless tofu. They had a competitor who did “chicken” chunks that really did taste remarkably close to shitty, greasy chicken.
They’re wrong:
The actual problem is that they presumed that they’d be insta-embraced by the market, when in fact they have to market & grow their customer-base, same as normal businesses do.
Which is … executive-narcissism? corporate-narcissism?
Something like that.
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I’d say their actual problem was being expensive in comparison to real meat
Can’t say I’ve tried it, but frankly trying to sell it as ‘plant based meat’ seems like a long shot at best. Plants are not meat, never can be, and that’s going to be a sticking point.
Lab cultured meat seems a lot more viable as an ethical meat alternative. Plant based protein rich foods and drinks have a place too. But trying to say one IS the other just seems like an impossible burger.