ITV2 will now officially become the linear home of all of ITV’s best-known reality series, as The Only Way is Essex, The Real Housewives of Cheshire and Real Housewives franchises from around the world move from ITVBe to the UK’s most successful digital channel for 16-34s, in June 2025.

As the flagship commissions move across to their ITV2 broadcast home, ITV will retire the ITVBe brand from its portfolio in June 2025. ITV plans to use the channel slot as ITV Quiz, drawing on ITV’s popular, market-leading UK quiz and game shows, and the success and learnings of ITVX FAST channels.