No. The GDPR is an all encompassing law, the logic of which being giving people THE CHOICE to let apps personalise their ads, or not. Apple takes away that choice by not allowing tracking by default on a per-app basis. This is what is at stake.
What Apple is doing is indeed disrespecting the spirit of the law by taking away the choice of being tracked, while also damaging EU businesses who rely on advertising because believe it or not, there are many small app creators as well as small advertising companies operating in the EU.
My opinion on the matter is irrelevant, I’m just explaining what the case is about.
The advertising industry is real, and will keep existing, whether you like it or not. And yes, having the option to be an informed consumer and choose who gets to track you is a net positive. Some people LIKE targeted ads.
Plus, it’s not like Apple was protecting you from ads so I don’t know what your point even is? You’re defending them having a monopoly on who gets to advertise to you, nothing more nothing less.
No. The GDPR is an all encompassing law, the logic of which being giving people THE CHOICE to let apps personalise their ads, or not. Apple takes away that choice by not allowing tracking by default on a per-app basis. This is what is at stake.
What Apple is doing is indeed disrespecting the spirit of the law by taking away the choice of being tracked, while also damaging EU businesses who rely on advertising because believe it or not, there are many small app creators as well as small advertising companies operating in the EU.
So you are defending advertisers against users by calling it a choice? You think tracking is a net good that any informed person would opt in to?
You’re defending immoral practices by saying it’s the law.
My opinion on the matter is irrelevant, I’m just explaining what the case is about.
The advertising industry is real, and will keep existing, whether you like it or not. And yes, having the option to be an informed consumer and choose who gets to track you is a net positive. Some people LIKE targeted ads.
Plus, it’s not like Apple was protecting you from ads so I don’t know what your point even is? You’re defending them having a monopoly on who gets to advertise to you, nothing more nothing less.