Not OCaml?

Visited the states in the 90s. Driving through the night. Went into a gas station convenience store half asleep needing cigarettes. Ask for whatever brand is on display. Girl behind the counter asks, “Hard or soft?” This question boggles me and my brain short circuits. I just keep asking, “Huh? What?” over and over until she gets frustrated and picks one for me.

I understood the reference