… I mean, WTF. Mozilla, you had one job …
Edit:
Just to add a few remarks from the discussions below:
- As long as Firefox is sponsored by ‘we are not a monopoly’ Google, they can provide good things for users. Once advertisement becomes a real revenue stream for Mozilla, the Enshittification will start.
- For me it is crossing the line when your browser is spying on you and if ‘we’ accept it, Mozilla will walk down this path.
- This will only be an additional data point for companies spying on you, it will replace none of the existing methodologies. Learn about fingerprinting for example
- Mozilla needs to make money/find a business model, agreed. Selling you out to advertisement companies cannot be it.
- This is a very transparent attempt of Mozilla to be the man in the middle selling ads, despite the story they tell. At that point I can just use Chrome, Edge or Safari, at least Google has expertise and the money to protect my data.
- Mozilla massively acts against the interests of their little remaining user base, which is another dump move made by a leadership team earning millions while kicking out developers and makes me wonder what will be next.
Safari too: https://clearcode.cc/blog/privacy-preserving-ad-click-attribution-explained/
This was a webkit proposal from 2019: https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/
And it has been a W3C draft since 2021: https://privacycg.github.io/private-click-measurement/