A big biometric security company in the UK, Facewatch, is in hot water after their facial recognition system caused a major snafu - the system wrongly identified a 19-year-old girl as a shoplifter.

  • nifty@lemmy.world
    link
    fedilink
    English
    arrow-up
    21
    ·
    4 months ago

    What happens if there’s a consumer boycott of retailers who use this type of harassment tech? It’s disproportionately targeted towards minorities. I think Target was recently bullied into removing Pride items based on consumer action, so clearly mass action has an effect.

    • lolcatnip@reddthat.com
      link
      fedilink
      English
      arrow-up
      30
      arrow-down
      1
      ·
      edit-2
      4 months ago

      Boycotts are almost impossible to pull off successfully. This kind of thing demands legal action. IANAL but the facial recognition company putting her on a list of shoplifters is a claim that she’s a criminal, which sounds like textbook defamation to me.

      • nifty@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        4 months ago

        For sure, I meant in addition to suing the banning retailers and the facial recognition tech company

    • phx@lemmy.ca
      link
      fedilink
      English
      arrow-up
      9
      ·
      4 months ago

      a) you’d have to know who does it, and you might not until you (or somebody else) gets caught in the net b) boycotts are more effective if there’s choice, which there won’t be if mostly everybody starts using this shyte

    • Doof@lemmy.world
      link
      fedilink
      English
      arrow-up
      4
      ·
      4 months ago

      Didn’t it turn out the items where just moved to another area of the store ?