But the point isn’t to convince the voters who are being shamed, but to lessen the reach of their talking points to undecided or on-the-fence voters by pointing out the absurdity of the talking points being pushed.

If some clown is out there, trying to convince everyone clown makeup is the new style, the goal of mocking the clown is not to get the clown to take off their makeup, it’s to remind everyone that clown makeup being ‘the new style’ is fucking absurd no matter how many times or how loudly it’s repeated, and will make you look like a goddamn clown.