Highlights:
- Rakuten Drive offers free 10GB storage and unlimited file transfers, unlike competitors.
- Integrates with Microsoft 365 for document viewing and editing.
- Targets both individuals and businesses with separate plans.
- Paid “PRO” version increases storage to 1TB, allows bigger file uploads, and extends transfer link expiration.
- Future integration with Rakuten’s loyalty program planned.
They do a lot of things, mostly related to online retailing in Japan. They bought Ebates, presumably to get all the shopping data they collect, it wasn’t really a pivot. (Also they’d been doing financial-ish stuff like rewards programs before apparently. I went and read their Wikipedia article when I saw this post.)
They also bought Kobo, a Kindle competitor that I actually like. (Partially because you can still easily remove their DRM).
The hardware is better, too. It’ll be a cold day in hell before I go back to a Kindle.