Some article websites (I’m looking at msn.com right now, as an example) show the first page or so of article content and then have a “Continue Reading” button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective–I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?
I’m not sure you understand me. I assumed that the continue reading button would ask me to pay and since I am not going to pay I never continued reading.
Ahhh, I think you might be an edge case. The users we tested this on all understood what was going to happen after.
I also back out of pages that have this, for the same reason.