All apologizing (Specifically public apologies) seems to do is signal that there’s blood in the water and open one up to actual long-term image/career damage, while flat-out ignoring the situation seems way more likely to see you through relatively unscathed.
In the US - Trump taught politicians there might be zero downside in lying, lying, lying and on going on the attack if need be. Platner immediately went on the attack after his sexting came out to try to get the public to shoot the messenger. He also had his wife put out a social media vid to the same end.
yeah, there seem to be no downside to always doubling down.