Simple. Let them get government handouts, by being nationalized.

In the early 2000s iirc they were given billions to build out rural broadband. They kept it. Rural broadband still doesn’t exist to speak of.

Despite that, ISPs claim that prices for the low-cost option should be calculated based on “the economic realities of deploying and operating networks in the highest cost, hardest-to-reach areas.”

Frankly, in the hardest-to-reach areas, I’m not sure that it makes sense to subsidize terrestrial ISPs at all. Hard-to-reach rural areas are Starlink’s bread-and-butter.